Workshop: Publicity 101 with Instructor: Heather Riccio

***Permission to forward granted***

Want to learn the tips and tricks to publicize your novel and your own personal brand? This workshop is designed for all writers, whether newbies or experienced, traditionally published or self-pubbed.

Publicity 101

Instructor: Heather Riccio

Dates: August 12–16, 2013

Cost: $10 for YARWA members (non-member fee is $20)


About the class: You’ve written a novel, now what? Even if you are with a publishing house, you can benefit from this class. Learn the tricks of the trade. Blog tours are all about visibility, but it’s the reviews that count.  You aren’t just selling your novel, you’re selling “you.” Become friends with your readers and they’ll help you sell, sell, sell. Want to know who to contact in terms of magazine placement, etc? I have you covered. Let’s do this…together!

About the instructor: Heather has been a publicist with Entangled since December 2011, and has done marketing/publicity with the Palm Springs International Film Festival since 2008. Her Masters degree is in Fiction Writing and her undergraduate degree is a double degree in English and Anthropology from University of California, Riverside.She also works for Bowker part-time as a market researcher, which keeps her up-to-date on book trends. On the side, Heather can also be found doing pro-bono work as the Director of Partnerships for Project Migration, a fashion accessories company with a charitable initiative. Her life-long goal is to work for Entangled and write at night! Find her on Twitter @HeatherRiccio

For any questions, please contact YARWA VP of Programs, Lea Nolan at vp-programs (at)YARWA (dot) com

Interested in joining YARWA? Click here to learn more:

About the Author Denise

Denise Alicea is the owner of The Pen & Muse. A blog dedicated to promoting authors of all different genres and place to talk all things writing. She is also a writer, trainer, and volunteer who loves Apple products.

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